We the Media Reading Part 2

One of the sections that came as a interesting thing was how companies are getting into the blogging world and using it as a PR strategy.  “Blogging is an opportunity for Public Relations, not a threat.”  That was taken out of one of the paragraphs explaining that the use of blogs today is a tool for information.  I believe that more computer users take blog readings more seriously today than reading a news article mainly because of how blogs are structured to be interpersonal and how it can relate to your moral beliefs if you choose to read blogs of your interest.  Companies can use this powerful tool to promote themselves in a personal level with their consumers as well as other partners.  Its a way to put themselves out to the public without the backlash of public scrutiny.  This new concept of communications will probably be the tool of the future with the development of RSS and other feeds, anybody can gain access to updated information just as it is being released.  The idea of blogs is more like viral marketings and putting the “buzz” and “hype” into the idea that is being presented which in return builds the popularity needed in order to either sell or capitalize on the idea.  I didn’t really think blogs were meant to go corporate in such a fast rate when it is just a journal-like thing for regular computer users but after reading this, it changed my ideals quite dramatically.