from myspace.com/gnarlsbarkley
“We tend to be bound by our past, even when we can imagine the future.” Ch. 12, 1st par.
This is the last chapter. It’s where Gillmor summarizes and concludes his thoughts.
“I’m still not convinced that Big Media is doing the most important thing: listening. We are still in a top-down mode and don’t realize that the conversation is more important than our pronouncements.” Ch. 12 8th par.
In the time since this book was written, 2004 (new edition in 2006), big media has adopted more and more new media. But I still think the above statement is very too. Too true really. Big media has a ways to go when it comes to “the most important thing: listening.”
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